Diana Copeland
COMMUNICATIONS CONSULTANT | STRATEGIC & INNOVATIVE MARKETING CAMPAIGNS
RESUME
Experienced communications professional with a demonstrated history of working successfully in multiple high pressure fields, including international advocacy, live television production, and non-fiction publishing. A strategic thinker with the media and editorial skills necessary to conceive and execute massive overhauls to the status quo to improve and increase audience and donor retention levels.
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Professional
Experience
WHITE RIBBON ALLIANCE - Washington, DC
Communication Coordinator
August 2016 - Present
- Oversaw the creation of a streamlined external communications strategy to increase online engagement and donor retention for the White Ribbon Alliance (WRA), a global network of maternal health advocates campaigning for the right of all mothers to survive childbirth.
- Created the data collection and analysis plan - as well as the website, promotional graphics, and translation procedures - for What Women Want, a year-long, global campaign with over 250 partner organizations which aims to reach 1 million women and girls to improve the quality of healthcare they receive during pregnancy and childbirth.
- Modernized and streamlined donor engagement by overseeing the launch of WRA's first CRM, Welcome Series, monthly giving program and peer-to-peer fundraising platform that collectively led to a 29% increase in high value donations in 2017 and a tripling in one-off donations in the first part of 2018.
EXPERTISE
Campaign Management
Copy Editing & Proofreading
Database Management
Digital Content Producer
Experiential Marketing
Fundraising
Publishing
Sales
Social Media Marketing
Theatrical Production
2010 - present
2010 - present
TECH SKILLS
PREVIOUS
HBO's REAL TIME WITH BILL MAHER - Los Angeles, California
Researcher
April 2016 - July 2016
Executive Assistant
February 2013 - July 2016
- Promoted from Executive Assistant to provide weekly guest coverage, fact-checking, and in-depth political research.
- Tasked with audience development and engagement through the show’s official “Overtime” YouTube aftersegment and @RealTimers Twitter account.
- Provided essential administrative support for a major television executive in a fast-paced, rapidly changing environment.
Microsoft Office
DESIGN
Adobe InDesign
Adobe Premiere Pro CC
Adobe Photoshop
Adobe Illustrator
Canva
CorelDRAW
Quark
WEB
HTML/CSS
WordPress
Wix
SquareSpace
EFFICIENCY STUDIOS - Los Angeles, California
Associate Producer
February 2013 - July 2016
Concurrently while working at HBO's "Real Time with Bill Maher":
- Developed Scott Carter’s "The Gospel According to Thomas Jefferson, Charles Dickens & Count Leo Tolstoy: DISCORD" play, taking it from the draft stage to final production and publication with the Dramatists Play Service within 2 years.
- Oversaw the creation of the play’s production budgets, media outreach, and press releases.
- Created and maintained the play's official webpage, Twitter, and Facebook profiles.
- Accomplishments: “DISCORD” has now been produced in over 15 US cities, including Los Angeles, Chicago, and New York City.
Creative Consultant for projects such as:
- Editorial and publishing work on "This Thing Called Treatment" by Rev. Rita Andriello for Partners in Empowerment
- Marketing and database creation for Global Truth Network
- Administration, marketing and sales assistance for ANU Productions
- Created website for Thought Form Healing
Production highlights include:
ANN on Broadway: Fundraising & Production Committee
- Instrumental to bringing "ANN: The Ann Richards Story" to Broadway
- "ANN" opened at Lincoln Center's Vivian Beaumont Theater in February 2013 and ran for 5 months, earning writer and star Holland Taylor a Tony nomination for "Best Performance by a Leading Actress in a Play"
One November Yankee: Company Manager
- Oversaw the world premiere of playwright Joshua Ravetch's "One November Yankee" at the NoHo Arts Center
- Starring: Harry Hamlin and Loretta Swit
The Grönholm Method: Company Manager
- Managed the North American premiere of Spanish playwright Jordi Galceran's "The Grönholm Method" at the Falcon Theatre
- Director: BT McNicholl
Camping With Gasoline: Company Manager - Texas Tour
- Coordinated press and logistics for Jaston Williams' award-winning one-man show (2012)
TOMODACHI FACTORY - Sasebo, Japan
English Teacher
January 2012 - April 2012
- English as a Foreign Language Instructor for middle and high school students in the Nagasaki Prefecture of Japan.
- Taught conversational English skills, English grammar and American and British cultural studies.
OCTOPUS PUBLISHING GROUP - London, United Kingdom
Editorial Assistant
August 2010 - September 2011
Export Sales Intern
April 2010 - August 2010
Skills Acquired: proofreading, copy editing, copywriting and author care through the Editorial department of an illustrated non-fiction publishing house; direct and special sales and marketing experience; contract writing and copyright expertise; time management and organization; extensive grammar training.
Achievements: worked across the cookery, children’s, parenting, sports, fashion, design and popular culture imprints, produced sales material and introductory material while working on every part of a book’s production.
Education
UNIVERSITY COLLEGE LONDON - London, United Kingdom
MA, Publishing
2009-2010 (London, United Kingdom)
- Graduated with Distinction (4.0 American Equivalent)
- Modules included Electronic Publishing, The Publishing Business, Publishing Law, Publishing Skills, and Publishing, Culture and Society
- Dissertation: Enthusiasm is Contagious - Viral Marketing and the Future of Publishing
UNIVERSITY OF FLORIDA - Gainesville, Florida
BA, English Literature
2005-2009 (Gainesville, Florida)
- Final GPA of 3.94/4.0; 4.0 Major GPA with a Specialization in Children’s Literature
- Studied Chinese politics and history during the summer of 2007 in Chengdu, China at the Southwest University for Nationalities
- Studied Austrian culture and European Union politics during the summer of 2008 in Salzburg, Austria, at Salzburg College